How Good Advisor-Marketing Happens in the Expertise Economy

A visual representation of how and why good marketing happens.   Have you considered that you’re competing in the expertise economy? All financial advisors are.  You have the expertise to solve the challenges that your ideal client needs help with. You fill that...

Should Advisor-Podcasters Talk Only About Financial Topics?

When you start your own advisor podcast, what approach will you take as the podcast host?  More specifically, should you position yourself as the financial expert who then talks only about financial topics, should you interview other financial experts, or should you...

5 Ways Podcasting Makes You a Better Advisor

Yes, podcasting will make you a better advisor in many ways. I’d go so far as to say that podcasting makes our lives better, one idea at a time. But today, I’ll start by telling you how it can make you a better advisor.  It Makes You a Better Communicator Being a good...

The Truth About Marketing ROI for Advisors

Marketing is often critiqued or questioned about its ROI. But to be honest, it can be very difficult to measure the TRUE effect of marketing.  In the past, advisors got consistent results with marketing initiatives like seminars, running ads, or launching referral...

4 Reasons Your Podcast Doesn’t Need iTunes Syndication

Podcasts offer an incredible medium for consumers (i.e. investors) to develop relationships with potential advisors.  Remember, sourcing a new financial advisor is a massive decision for consumers to make. In the same vein, podcasts provide advisors the opportunity...