by Kirk Lowe
The two consistent elements to successful marketing have always been, and always will be, a clear message and a clearly-targeted niche audience. Eventually, you hope your message will become your brand with the people you ideally want to attract. WHAT COMES FIRST:...
by Kirk Lowe
A visual representation of how and why good marketing happens. Have you considered that you’re competing in the expertise economy? All financial advisors are. You have the expertise to solve the challenges that your ideal client needs help with. You fill that...
by Kirk Lowe
When you start your own advisor podcast, what approach will you take as the podcast host? More specifically, should you position yourself as the financial expert who then talks only about financial topics, should you interview other financial experts, or should you...
by Kirk Lowe
Yes, podcasting will make you a better advisor in many ways. I’d go so far as to say that podcasting makes our lives better, one idea at a time. But today, I’ll start by telling you how it can make you a better advisor. It Makes You a Better Communicator Being a good...
by Kirk Lowe
Marketing is often critiqued or questioned about its ROI. But to be honest, it can be very difficult to measure the TRUE effect of marketing. In the past, advisors got consistent results with marketing initiatives like seminars, running ads, or launching referral...
