3 Wasted LinkedIn Opportunities

Did you know that LinkedIn can be a highly effective prospecting tool for advisors?  LinkedIn is 277% more effective in generating leads than Twitter and Facebook, according to a Hubspot study. The study points out that LinkedIn users who visit websites come in more...

How to Add a Human Touch to Your Social Media

Are you posting another market commentary on your social media? To be sure, posting financial content, in the form of your podcasts, market commentaries, and blogs will cement you as a thought leader in the digital landscape. But if you’re only posting...

Outsourcing Your Social Media: How it Works

Financial advisors are catching on to how beneficial it is to outsource their social media. When an advisors works with an outside marketing company, they’re paired with a social media specialist (like me!) who creates posts that captures their brand’s values,...

3 Easy Tricks to Catch Typos

Have you ever had a colleague proofread your work? It’s remarkable what a fresh set of eyes can catch—all those typos you may have missed, despite having read it over and over again. But what if you don’t have a colleague available to proofread your work? Taking a...