Be Your Own Loud
We help top advisors find their message, share their voice, expand their network, and leverage their influence for short-, medium-, and long-term results. We create Micro-Influencers.
Become a Micro-Influencer
A Micro-influencer is an advisor or firm that OWNS a specific expertise, for a specific audience, in a specific region.
Micro-Influence isn’t just a great marketing tactic, it’s a better way to grow your business by igniting and building relationships versus buying unqualified leads.
We Help You Develop:
YOUR STORY
We help you discover and articulate your unique message; a message based on your value proposition and your ideal audience’s needs.
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– We create a compelling brand and a clear message
– We identify your ideal audience(s) and how to help you stand out
YOUR LOUD
We help you share your expertise in a powerful, simple, and fun way, which through an intimate lean-in medium, encourages engagement and relationship building.
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– We make content creation fun and easy by leveraging the power of podcasting
– We streamline the development and distribution of your thought leadership
– We use podcasting and social media to deepen relationships with clients, COIs, and prospects
YOUR AUDIENCE
We systematically grow your ideal audience and listeners, who over time will know you as the expert who shares and engages, and who they ultimately trust most.
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– We use guest podcasting tactics to get COIs to market you to their entire network
– We help inspire clients, prospects, and COIs to start referring and with more frequency
Leave the marketing to us and focus on running your advisory business.
Some of the people we’ve worked with…
Our Micro-Influencer Solutions:
BRANDING
Your Voice
PODCASTING
Your Loud
SOCIAL BOOSTING
Your Audience
Our Top Advisor Marketing Blog:
10 Social Media Tools to Elevate Your Team’s Skills
Communication has fundamentally changed. As an advisor, you must communicate with your clients and prospects in the medium they prefer, while they are there. This is the truth we live with today. I’m talking about getting your firm active on social media. There are...
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How to Plan Your Podcast Topics (And Never Run out of Ideas!)
Have you made the exciting decision to start your own podcast? Or maybe you’re a little hesitant. Many aspiring podcasters wonder how much work will be involved — specifically, how will they ever come up with enough topics for every single episode? I have written...
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The Truth About Marketing ROI for Advisors
Marketing is often critiqued or questioned about its ROI. But to be honest, it can be very difficult to measure the TRUE effect of marketing. In the past, advisors got consistent results with marketing initiatives like seminars, running ads, or launching referral...
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PODCAST: Marketing for Top Advisors
We regularly quip about branding and marketing for financial advisors. Kirk Lowe, Matt Halloran and Ray Gauthier share their unique perspectives, strategies and experiences working with financial advisors for over 20 years. We also hand pick experienced financial marketing and technology guests to help advisors simplify their marketing mindsets and strategies to achieve better results.
DEATH BY REFERRALS
Whitepaper
Explore a simple, sustainable marketing mindset that will help you attract more ideal referrals.
"The most important paper I've written in my 17 years in financial marketing. How advisors are killing their practices by not investing in the right referral mindset." - Kirk Lowe
THE FUTURE OF REFERRALS
Whitepaper
Referrals are still the cornerstone for building AUM as a financial advisor but the “old ways” just don’t work anymore.
This whitepaper outlines how and why things have changed when it comes to getting good quality referrals, and what to do about it.
Take Control. Start at Influencer Academy.
For many years now, we're been creating and sharing marketing resources for financial advisors. A few years back, we created AdvisorU and before long, and without much promotion, it grew to 300 members in a month. We've decided to rename AdvisorU to Influencer Academy and make it available for free right here at TopAdvisorMarketing.com. There are 150+ papers, videos, courses, practice management audio-snippets, exercises for developing your top advisor brand, developing effective websites, implementing sound social media, starting your own financial podcast and more. Oh, and there's no charge to access.