The best marketing builds momentum.
It’s different and better. It’s valuable. It’s convenient. It’s professional. It speaks a niche expertise to a niche audience. It’s well-shared. It’s effective. It starts with a compelling brand. Then a simple content and social marketing approach.
It’s what you need to drive the lifeblood of your organization – referrals. It’s what you need to inspire ideal referrals, over and over. Get started. Get marketing. Get M.
TOP ADVISOR BRANDING
Imagine owning your story about your uniqueness and how it benefits your ideal audience. Now imagine bringing this to life with proof you are a niche expert to a niche audience in a website that screams credibility and inspires referrals. This could be you.
TOP ADVISOR SOCIAL
Every modern advisor knows social media is an incredible opportunity to find, connect and communicate with ideal prospects and centres of influence. But most advisors don’t have the time nor strategy to efficiently and effectively manage. We can help.
Dear Frank Maselli, Re: “A Letter from an Advisor to a Wholesaler” I loved it. (To other financial advisors… Please read Frank’s post here before you go any further. This won’t make sense otherwise.) To your comment: “What I need…and I’m being totally honest here…are...read more
First: Some Background People refer for two reasons; 1) to be helpful, and 2) to look good. A good brand makes your clients and COIs look great. A compelling advisor brand positions you as different, better and relevant. With simple marketing your brand will inspire...read more
This article is for financial advisors who want to be better at marketing. If you can relate to any of these WEBSITE DON’Ts, I’m hoping they inspire you to reflect on why you have a website and what you hope it will accomplish for your practice. 1 – Use Others Peoples...read more
PODCAST: Marketing for Top Advisors
We regularly quip about branding and marketing for financial advisors. Kirk Lowe, Matt Halloran and Ray Gauthier share their unique perspectives, strategies and experiences working with financial advisors for over 20 years. We also hand pick experienced financial marketing and technology guests to help advisors simplify their marketing mindsets and strategies to achieve better results.
Take Control. Get M. Start at AdvisorU.
For many years now, we're been creating and sharing marketing resources for financial advisors. A few years back, we created Financial Marketing University and before long, and without much promotion, it grew to 300 members in a month. We've decided to rename FMU to AdvisorU and make it available for free right here at Top Advisor Marketing dot com. There are 150+ papers, videos, courses, practice mgmt audio-snippets, exercises for developing your top advisor brand, developing effective websites, implementing sound social media, starting your own financial podcast and more. Get marketing...Get M. Oh, and there's no charge to access.