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8 Tips for Creating Great Visual Content on Social Media

As social media becomes more and more popular for financial advisors, the market has become more and more inundated with content. Everyone is saying something, so we want your information to be saying more, louder. But how? By creating great visual content. Adding...

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Time & Space : Placing Value on YOU

Many of you have been entrepreneurs longer than I have.  For the last 15 years, I have been running my life and businesses like I was going to die tomorrow. Many of you know that is how it feels with being an entrepreneur.  You are only as good as your last meal...

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Social Media Changes – March 2019

The social media world is constantly changing. It can be hard to keep up with all of the latest features and policy updates, so we’ve made it easy for you to stay in the loop by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and Twitter....

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Tips For Creating Engaging and Timely Marketing Calendars

When it comes time to sit down and create your social media calendar for the month, things can become daunting pretty fast. First off, as an advisor, you’re trying to keep your social media human — which means stifling your natural urge to talk about the markets....

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Social Media Changes February 2019

The social media world is constantly changing. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and Twitter....

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Knowing Your Audience (And Marketing to Them)

When it comes to marketing, there are so many different recommendations on how to do it effectively. But there’s no doubt that a cornerstone of effective marketing is knowing who you are talking to and how they will listen. Only then will you be able to reach who you...

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Social Media Changes – January 2019

Things are constantly changing in the social media world. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and...

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How to Add a Human Touch to Your Social Media

Are you posting another market commentary on your social media? To be sure, posting financial content, in the form of your podcasts, market commentaries, and blogs will cement you as a thought leader in the digital landscape. But if you’re only posting...

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Social Media Changes – December 2018

Things are constantly changing in the social media world. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and...

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5 Holiday Post Ideas

December is upon us! With all the festivities, events, and end-of-year planning, it can be easy to let your social media presence slip. You’re the life of the real party, who cares about Facebook! Well, your followers certainly do, and now is the perfect time to boost...

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5 Steps to Creating A Powerful Value Proposition

Businesses that fail to quickly and clearly articulate their uniqueness and value have failed at the most simple and critical business requirements—defining why you. This would appear to be the simplest of tasks, but it’s not. And for many financial advisors, it’s...

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Social Media Changes October 2018

Things are constantly changing in the social media world. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and...

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National Book Month Celebration

Our Top Advisor's Marketing Podcast has had some incredible authors join us as guests. We've covered topics from marketing, practice management, and personal development. To celebrate National Book Month, we've brought together a list of some of those great authors...

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Social Media Changes – September 2018

Facebook Fact Checking As they continue to fight the spread of misinformation on their platform, Facebook has now expanded their fact-checking system to also review photos and videos in addition to written content. Using a “machine learning model,” photos and videos...

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Outsourcing Your Social Media: How it Works

Financial advisors are catching on to how beneficial it is to outsource their social media. When an advisors works with an outside marketing company, they’re paired with a social media specialist (like me!) who creates posts that captures their brand’s values,...

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Our Current Reads

At Top Advisor Marketing, we love books. Reading or listening to storytelling is by and far one of our favourite pass times. For some of us our library cards see more action than our credit cards. In the spirit of a well worn book, we've compiled a list of what...

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Social Media Changes – August 2018

Things are constantly changing in the social media world. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and...

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Maximizing Your Internal Thought Leadership

Do you remember how in high school gym, your teacher would always say, “There is no I in team?” Well, he may have been on to something. It turns out we are so much smarter than just “I”. Hands down, one of the greatest gifts I have been given is my amazing team.   Do...

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3 Tips for Capturing Captivating Images

When was the last time you tried to capture that picture perfect moment, but were left with something less than desirable staring back at you from your camera screen? Photography is hard. It’s why we pay professionals so much money to capture and preserve major life...

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3 Easy Tricks to Catch Typos

Have you ever had a colleague proofread your work? It’s remarkable what a fresh set of eyes can catch—all those typos you may have missed, despite having read it over and over again. But what if you don’t have a colleague available to proofread your work? Taking a...

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Social Media Changes July 2018

When it comes to the social media world, things are constantly changing. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn,...

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The Cost of Doing Business

There are some hard facts to face when running your own business. Over the years as a business coach, I’ve been trained to spot the flaws in an advisor’s system. Whether it’s personal to the advisor, a hiring error, or structural mistake I’ve seen it all and helped...

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Marketing Using Podcasting

As an advisor, marketing may be a foreign language to you. But using the talents of your voice and a properly selected group of COI’s you can change the way you market and share your wisdom.

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Fix The Right Problem

Are you relying on the right skill set to bolster your revenue? Understanding the difference between marketing and sales will help you work hard where you need to.

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5 Advisor Growth Strategies for 2018

According to the Chinese zodiac, 2018 is the year of the dog.¹ I have no idea what that means for you or if you even care. What I do know about 2018 is that growing your practice will take a big commitment. Here are five ideas that work well when done together and in sequence.

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4 Ways Not To Suck At Marketing

Here’s a quick compilation of financial advisor concerns we’ve seen time and time again.   We’ll start with some obvious answers to the questions and later, provide some solutions.

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10 Financial Podcast Sites To Learn From

Typically, you will see blog post or article titles that read something like “Top 10 Financial Podcasts” or the like. This is a bit of a different approach in that, we thought you could learn from not only the great stuff others are doing but also from the not so great stuff they are doing.

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How DMOs Are Going To Kill IMOs

Our industry is so behind. You know this. We were ten years late getting to social media.  Advisors just now are looking at shooting video (5 years late) and we wonder why we have trouble getting eyes on our material and driving traffic to our websites? For many years IMOs and FMOs (Independent Marketing Organizations and Field Marketing Organizations) were always on the cutting edge of financial services marketing. They are about to be taken over.  DMO’s like us are going to change the whole game. DMO is Digital Marketing Organizations.

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A Letter from a Marketer to an Advisor

Dear Frank Maselli, Re: “A Letter from an Advisor to a Wholesaler” I loved it. (To other financial advisors… Please read Frank’s post here before you go any further. This won’t make sense otherwise.) To your comment: “What I need…and I’m being totally honest here…are...

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7 Expenses a Good Brand Negates

First: Some Background People refer for two reasons; 1) to be helpful, and 2) to look good. A good brand makes your clients and COIs look great. A compelling advisor brand positions you as different, better and relevant. With simple marketing your brand will inspire...

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12 Website Mistakes: Don’t Make These

This article is for financial advisors who want to be better at marketing. If you can relate to any of these WEBSITE DON’Ts, I’m hoping they inspire you to reflect on why you have a website and what you hope it will accomplish for your practice. 1 – Use Others Peoples...

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5 Simple Boosts to Attract Ideal Prospects

It’s easy to get lost in the service, administrative, and compliance side your business while pushing aside the work needed to attract more ideal prospects. There are simple strategies and tactics that often get started and stopped over and over. It’s a cycle of...

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9 Best Practices for Your Advisor Blog

Content rules marketing. I’ve written on ways to create content, how important is to generate leads and how content transcends marketing. Essentially, content is marketing. And if you find it difficult to produce content, you’re behind the eight ball.   You risk...

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10 TIPS: Financial Podcast Etiquette

If you don’t already know, financial podcasting is on an upwards trend. As an experienced financial marketer, I think this one makes perfect sense for financial advisors.  Financial Podcast Etiquette Here are TEN tips to help you nail your financial podcast.  Stand,...

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Should Advisors Blog, Email or Mail

Let’s say you want to write a timely article and you’re wondering how to distribute it to your readers. You might also be wondering how to write it. And you might also wonder how to make sure it gets read as much as possible. You and thousands of advisors are in the...

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How to Produce a Shareable Corporate Video

Your Corporate Advisor Video I’m working with an advisor in Australia. He has a brilliant mind and he’s on the cusp of changing the way investors see investment risk.  His views are non-mainstream so that complicates the communication challenge. Last year, he produced...

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10 Benefits of Starting A Financial Podcast

10 Reasons You Should Start Your Own Advisor Podcast: For many years now media publicity was the pie-in-the-sky for advisors aspiring to “influencer” status. The goal was to attract attention and ultimately fill their prospect pipeline. Often times, being a media...

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5 Steps to Creating Great Financial Content

How to Fill Your Advisor Blog with Great Financial Content 5 steps to simplify the content creation process for advisors.  Are you a Financial Advisor seeking to conquer online marketing? Do you have a burning desire to crack the online marketing code? Are you...

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3 Reasons Financial Advisors Should Podcast

Is content creation keeping you from achieving more success? 3 Reasons Financial Advisors Should Podcast… Count how many times over the past 90 days you could have leveraged having more, and better content at your disposal? It could be to email or share with clients,...

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7 Keys to an Ultra-Effective Advisor Website

Effective Advisor Website Design No doubt, you’re well aware that your financial advisor website is an opportunity to make a first and lasting impression with your audience. What eludes most advisors regarding their website design is the winning formula to make it...

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9 Best Practices for Building Marketing Team

Building Your Financial Marketing Team Just like running a successful business, your marketing requires a variety of different talents with deep skill sets. In business you hire: A bookkeeper or accountant to manage your financial reporting. A lawn maintenance company...

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7 Reasons Advisors Struggle Attracting Leads

Everyone in financial services understands that advisors generate 75-90% of all their new business from referrals. That doesn’t mean they’re generating enough revenue however, as most advisors will tell you they want more referrals, more leads, more clients. Advisors...

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The 7 Faces of Financial Advisor Marketing

Advisors are marketers – if not by choice, by necessity. To be successful in this business, professional advisors need to create opportunities to: Advance their careers Earn a great income Enjoy the privileges of being self-employed Over the years there have been many...

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Financial Advisor Marketing on a Budget

Most advisors I’ve met struggle with marketing. We’re at a particularly tumultuous time on the financial services industry. There are incredible demands being placed on advisors including compliance, fee transparency, more solutions than ever, constantly changing tax...

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Your Financial Brand Style Guide:

What it is, Why it’s needed and How to do it. WHAT IS A FINANCIAL BRAND STYLE GUIDE? Your brand style guide is set of prescribed rules to follow whenever anything about you or your firm is created to ensure your audience sees and hears about you and your firm in a...

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